“Fluoride Reduces IQ” advertisement – NOT socially irresponsible says Advertising Standards Authority

There was nothing socially irresponsible or misleading about an advertisement regarding fluoride lowering children’s IQ, the Advertising Standards Complaints Appeal Board has ruled, overturning part of a decision by the Complaints Board in November 2018. Complaints were therefore not upheld. The Complaints Board had originally ruled that the claims were substantiated and that the advertisement…