“Fluoride Science is Corporate Science.
Fluoride Science is DDT Science.
It’s asbestos science, it’s tobacco science.
It’s a racket.”
Fluoridation PR program
One: Sell the idea that the tooth decay can occur among all people and the key solution for this disease is fluoridation. Highlight that the lack of fluoridation can cause serious complications (e.g., children, healthy adults, healthy seniors).
Two: Foster the demand for fluoridation by bringing on board medical experts and public health authorities publicly (e.g., via media) to state concern and alarm for a world without fluoridation. Repeat the same line repetitively.
Three: Frame the use of fluoridation in terms that motivate behaviour (e.g., create an environment where opposing fluoridation in public brings ridicule. Create an environment of fear to speak up).
Four: Release continuing updates ‘from health officials and media’ to emphasize that ‘a community without fluoridation is causing severe illness and/or affecting lots of people-helping foster the perception that many people are susceptible by not having fluoridated water in their community.
Five: Present visible/tangible examples of the seriousness of tooth decay (e.g., pictures of children, families of those affected coming forward) and happy people drinking fluoridated water (the first to motivate, the latter to reinforce).
Six: Avoid public discussions and explaining in detail how fluoridation is supposed to work.
Seven: Avoid the discussion about how sugar and a lack of education are the real problems.
Public Relations documents from the Pro Fluoridation